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To escalate his goal to get News readers paying for online content Media tycoon Rupert Murdoch recently announced that New Corps will begin implementing susbscription measures into all their online papers. “Quality journalism is not cheap, and an industry that gives away its content is simply cannibalizing its ability to produce good reporting,” Murdoch said.

The details around payment options were vague suggesting a mix of online subscriptions, charging fees to read single stories and selling content on new platforms such as mobile reading devices.

However be prepared for these measures to come in soon; ”We’re thinking in terms of this financial year,” Mr Murdoch said.

Two years ago, with Ad Dollars still flowing strongly through News Corp, Murdoch maintained that online content would remain free for users; a sustainable model given the steady flow of Advertising revenue. Since then however the Global Recession has seen advertising budgets halve and clients demanded performance media buys, online inventory has devalued into Click and Acquisition based pricing models. All media publishers including News Corp have been unable to withstand the financial repercussions and last week they posted a USD 3.4 billion loss to 2008.

The Wall Street Journal, one of Murdoch’s most prized publications, is currently running on a subscription basis. It