Yahoo Step Up their Web Analytics
Yahoo just upped the game on the Web Analytics battle between them and Google with the release of their upgraded analytics tool. The suite was first launched in October last year after they acquired Analytics Platform Index Tools in April.
However the product is only available to Yahoo advertisers (search or display) that have an suit on their account. Dennis Mortensen, director of Beta Insights said that the new toll was aimed at larger clients who have a need for deeper complex analysis.
The new added functionalities released on Friday include demographics metrics detailing audience age, location and primary online interests for people who have enabled the demo targeting on their campaigns – which I am going to have to talk about in another post!.
Whilst it’s still a fair way from taking a piece of Googles Market Share pie, it is definitely a step in the right direction for Yahoo.