That bit before you actually get to the website can sometimes be just as or more entertaining than the website itself. The preload is not just a design formality it’s an important step in keeping you customers on the line, especially people who are still living in the age dial up. In recent times we’ve seen preloads become more and more elaborate, and sometimes you find yourself reloading just to get another glimpse of the preloading.

Digital Creative Agency BIGSPACESHIP have taken a keen interest in the art of Preloading and have created a dedicated database of great preloads called PrettyLoaded.

“Prettyloaded is an archive of preloaders that preload other preloads…which in turn reveal yet more preloaders”…essentially a infinite loader. On the website you can also download and infinitely loading screen saver and ever sumbit your own preloaders.

With the mass circulation across work emails tv ads don