More and more consumers today are conscious of their carbon footprint on the world but its still hard to track how much CO2 you emit just going about your daily life. So Rinen in conjunction with TechCrunch are creating project Open Trace; a massive resource documenting the environmental impact of all kind of products from food to aeroplanes. Rinen is Hirofumi Manganji and Hiroaki Shimachie or as they put it “two guys with no capital”. But with the help of TechCrunch and their big name sponsors they hope to unveil the first “green” Wikipedia – so you can see how much a loaf of bread really costs the world.

It breaks down the supply chain of consumer goods and looks at how each step in the production and distribution process effects the environment. It is also a great tool for Manufactures to find greener ways of producing goods with hopes that companies can use the results on product labels to help consumers make greener buying decisions.

Check out the video demo here.