I just spent $4.80 on 1 scoop of boysenberry ice cream and could have gotten a 1L tub for the same price at the super. Logically and rationally I can see now that this was probably not an wise economically decision but when I was looking at the … [Read more...]
You Choose
Today we live in a world of choice, where brands are prepared to offer their buyers above and beyond the generic, but at a premium rate. Element Bars is new brand and probably the most transparent Health Bar brand I've come across in my many an hour … [Read more...]
Power Point Karaoke; Be prepared to be unprepared
Have you ever been under prepared for a power point presentation? I know I have found myself trying to talk through a complicated flow/ strategy diagram, often without much success. The power point presentation is something most people have had … [Read more...]
Rupert Murdoch to charge for his news
To escalate his goal to get News readers paying for online content Media tycoon Rupert Murdoch recently announced that New Corps will begin implementing susbscription measures into all their online papers. "Quality journalism is not cheap, and an … [Read more...]
Brass Band Loyalty
I was just in a store and heard a song that shot hot liquid brass out of the speakers into my nerves, and 2 hours later I'm here the proud downloader (from iTunes that is) of two of the band's album. They are the Hypnotic Brass Ensemble and are a … [Read more...]
Quantifying Social Media value to Brands
A new study released by Webpaint and the Altimeter Group on the use of Social Media channels by brands has come to a surprising conclusion: "While much has been written questioning the value of social media, this landmark study has found that the … [Read more...]
“You better watch your Margins…”- Microsoft Office 2010
The release of Office 2010 has been confirmed by Microsoft and to start generating some early PR buzz around the new edition they have invited Dennis Liu, infamous You Tuber from Traffik Film Works to create their promo video. The result is a … [Read more...]
Internet Explorer 8 – Browse for the Better
Microsoft has recently launched the lastest version of IE, number 8 with a new ad campaign featuring ex Superman star Dean Cain. With Google Chrome starting to market their browser with a series of artist commissioned ads, Microsoft have tried to … [Read more...]
YouTube Sites
Independent Ad Agency BooneOakley has come into recent blogosphere fame with their bold move to house their company website through a series of interactive YouTube videos. The 2 minutes and 39 second video breaks down the company's history, ideology … [Read more...]
