No doubt you’ve seen them around. Small, pixellated squares placed in the corners of ads or on websites, inviting you to scan them with your smartphone. They are Quick Response codes, or QR codes for short, and they are fast becoming a very important marketing tool. How do they work, and how can you use them to your advantage? Read on.
QR codes are like bar codes, but they can store thousands of alphanumeric characters full of information. When you scan them with your smartphone, you can access whatever data has been stored in the QR code, from URLs, to links to digital content, to special offers and coupons. A QR code on your website or your ad allows you to give your customer much more information without cluttering your page or site with lots of text. You can also link to tutorials or videos, or instructions for your products. QR codes are also useful on your website because they show search engines that your site is being updated, which will give you better exposure.
So how can you best use QR codes to help your business? How about adding them to your business cards so people can automatically store your contact information? You can also add them to product tags or product listings on your website to give customers a coupon or special offer. Or place them in your ads with links to your website or location so that customers can find you. You can use QR codes in conjunction with apps like Likify to generate a QR code that links to a Like button for your Facebook page. There are so many options, it’s really up to you to decide how best QR codes will work for your business.
If you are interested in QR codes for your business and would like more information, please contact us.