Individuals and companies who have a website want visitors to visit their site. However, the fact is that website traffic does not necessarily generate money.
Here are some questions that business owners should consider: Where is the traffic coming from? Which pages are visitors landing on the most? What percentage of visitors are repeat visitors? How many visitors convert into customers? Website analytics, such as Google Analytics, reveal who visits your site and why.
Consider the following:
- Do your website visitors already know you and are your bringing potential new customers? – The goal of a site is to link you with new potential customers. A successful site should only have roughly 5 per cent of visitors who already know of the business.
- Does your social media presence work? – Concentrate on spending 10 per cent of your online marketing efforts on social media. 25 per cent of your website visits come from Facebook or Twitter.
- Are visitors bailing from your homepage? – Google Analytics reveals your homepage’s bounce rate – the percentage of homepage visitors who never clicked on additional pages. It is reported if your bounce rate is more than 60 to 70 per cent, you have a problem.
- Are they looking at your product or service pages? – The goal of a website is to generate sales or interest in your services. If visitors aren’t looking at the pages that allow this to happen, then consider revamping your homepage. The homepage should be divided into decision-making paths which separate visitors by their interests and lead them to the information they are looking for.