The presence of social networking and mobile apps has transformed the way companies and brands are able to reach out and communicate with consumers. Here are three mobile apps which are aiming at transforming the consumer/brand relationship, all of which aim at improving customer service:
- Kiip – is an advertising platform transforming the relationship and interaction between brands and social gamers. You know those displays and banner ads that often bombard you while surfing online? Kiip allows social gamers to continue playing their games while catering the advertisements to the “emotional dynamics of the gaming experience.” Please explain, right? Whenever a gamer advances to a higher level or accomplishes something major, a brand will display an ad, which really feels more like a gift. This optimizes the experience and feels more personal and more of a reward than an advertisement. This is taking subliminal messaging to another level.
- We&Co – allows customers to check in and communicate their positive customer experience instantly. This establishes a new relationship between customers and brands. Customers become more engaged, while companies and brands are able to track and monitor both customer service and their employees instantly!
- One – promotes real-time people-to-people relationships. It also allows individuals to connect to a brand, product or service. The app enables users to create a profile and get notified instantly (and in real time) when surrounding individuals share similar or the same interests. The premise of the app is that we befriend individuals who have mutual interests as ourselves. This app emphasizes emotional connections to a brand, all while socially connecting us with individuals that are similar to us. This strengthens the sense of community surrounding the brand.