By utilizing the latest smartphone technology, a new trend in advertising is able to interact with people providing them with even more information then a regular print ad would normally offer. You may have already noticed the code attached to print ads or billboards. It’s actually called QR code and it can be used to display text to the user, to add a vCard contact to the user’s device, to open a URI or to compose an email or text message.
Here is an example of how using a QR code helped a company run an extremely successful marketing campaign.
There has also been an influx of QR code used on business cards. This is an excellent way to instantly transfer vital contact information to others that have a smartphone.
I created a QR code for Elf Designs and you can try it out with your smartphone by scanning the code on the right. To try it out for free for yourself check out this site.