The release of Office 2010 has been confirmed by Microsoft and to start generating some early PR buzz around the new edition they have invited Dennis Liu, infamous You Tuber from Traffik Film Works to create their promo video.
The result is a cyber-crime thriller style movie teaser about the government on the hunt to find a rogue font released by a hacker that has the ability to hypnotize readers into agreement. It even mentions ex Microsoft assistant ‘Clippy’ the animated paperclip that would sit that the bottom of the Office application screens with helpful hints.
My last post was also on the campaign around IE7 featuring ex Superman Dean Cane suggesting the beginnings of a trend in the tech software sector around marketing. Both of these campaigns take a humorous approach, and combine both tech language with more broad appeal for the mass audience.
Back to the Office 2010 product however, there is no real mention of any technical detail on the Office movie teaser but you can sign up to be on the waiting list to go to the technical prevew next year.
