Quantifying Social Media value to Brands

A new study released by Webpaint and the Altimeter Group on the use of Social Media channels by brands has come to a surprising conclusion: "While much has been written questioning the value of social media, this landmark study has found that the … [Read more...]

“You better watch your Margins…”- Microsoft Office 2010

The release of Office 2010 has been confirmed by Microsoft and to start generating some early PR buzz around the new edition they have invited Dennis Liu, infamous You Tuber from Traffik Film Works to create their promo video. The result is a … [Read more...]

Internet Explorer 8 – Browse for the Better

Microsoft has recently launched the lastest version of IE, number 8 with a new ad campaign featuring ex Superman star Dean Cain. With Google Chrome starting to market their browser with a series of artist commissioned ads, Microsoft have tried to … [Read more...]