Google Australia is launching a new program to help Small to Medium Enterprises (SMEs) get on board with Adwords by offering them a free $75 search marketing campaign. This comes as Google saw its first drop in profits this year.
I don’t at all doubt Google’s intentions in trying to help out small businesses with advertising in the current climate, but there are also suspicions that it is a response to rumours that Yahoo7 are to also launch a similar free advertising campaign targeted at SMEs.
The Google Campaign will launch over the next couple of weeks and businesses who have not yet tried Google Adwords are eligible to apply before June 30.
$75 AUD is not much but it is a great opportunity for SME’s who have not dabbled in Adwords before to get a kick start in Search.
Julian Persuad, Head of Online at Google Australia said that “In Australia, we’ve seen strong growth in search queries over the past 12 months. Australians are going online to research their purchases more carefully, whether it’s a new lamp, a restaurant booking or a business stationery supplier.
