This isn’t digital but definitely post worthy. DDB Brazil created magnetic posters for WWF (World WildLife Fund) that allowed passer bys to stick coins on to fill out animal silhouettes. This is a brilliant idea on several levels. Firstly it puts the donation at the heart of the interactions and makes it clear that your donations can help keep these species from fading away into extinction. It’s a simple idea but very effectively communicates the value of even the smallest donations. Even though it is a poster, it’s an interactive poster and this concept can be applied to the digital experience too.
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