Google’s Small Business Stimulus

Google Australia is launching a new program to help Small to Medium Enterprises (SMEs) get on board with Adwords by offering them a free $75 search marketing campaign. This comes as Google saw its first drop in profits this year. I don't at all … [Read more...]

Ending Hunger + Google = Hoongle

What do you get when you combine Google Search with a solution to hunger - Hoongle; a search engine with a social conscious. For every search query entered into Hoongle, 20 grains of rice will be donated towards ending hunger through the United … [Read more...]

Elf latest news

The latest news has just been sent out - if you missed it you can read it here … [Read more...]

Bump Top now available for download

Bumptop is Anand Agarawala's creative solution to PC desktop organisation. I first discovered the product in his amazing demo presentation at TED Talks. It's offers an alternative user interface that turns your PC desktop into a literal 3D desk … [Read more...]

WWF Coin Posters

This isn't digital but definitely post worthy. DDB Brazil created magnetic posters for WWF (World WildLife Fund) that allowed passer bys to stick coins on to fill out animal silhouettes. This is a brilliant idea on several levels. Firstly it puts the … [Read more...]

Hypertext Wanderings

Every now and then in my hypertext wandering I come across a blog which is great for forwards and in between emails and spreadsheets - which is why I'm creating a new category specifically for this kind of content called Hypertext Wanderings. For my … [Read more...]

Talking through all your channels

Being in advertising or design our over/under ever lying goal is to communication with people, the majority of them complete strangers. Whether it be for a branding or direct response acquisition purpose, the marketers job is to find a way to … [Read more...]