Google Australia is launching a new program to help Small to Medium Enterprises (SMEs) get on board with Adwords by offering them a free $75 search marketing campaign. This comes as Google saw its first drop in profits this year. I don’t at all doubt Google’s intentions in trying to help out small businesses with [...]
Ending Hunger + Google = Hoongle
April 15, 2009 By Leave a Comment
What do you get when you combine Google Search with a solution to hunger – Hoongle; a search engine with a social conscious. For every search query entered into Hoongle, 20 grains of rice will be donated towards ending hunger through the United Nations World Food Program. Hoongle uses Google to rout all search queries [...]
Elf latest news
April 14, 2009 By Leave a Comment
Bump Top now available for download
April 11, 2009 By Leave a Comment
Bumptop is Anand Agarawala’s creative solution to PC desktop organisation. I first discovered the product in his amazing demo presentation at TED Talks. It’s offers an alternative user interface that turns your PC desktop into a literal 3D desk space. You can organise documents into piles, crumple them, stick post-its on the walls, hang photos [...]
WWF Coin Posters
April 10, 2009 By Leave a Comment
This isn’t digital but definitely post worthy. DDB Brazil created magnetic posters for WWF (World WildLife Fund) that allowed passer bys to stick coins on to fill out animal silhouettes. This is a brilliant idea on several levels. Firstly it puts the donation at the heart of the interactions and makes it clear that your [...]
Hypertext Wanderings
April 10, 2009 By Leave a Comment
Every now and then in my hypertext wandering I come across a blog which is great for forwards and in between emails and spreadsheets – which is why I’m creating a new category specifically for this kind of content called Hypertext Wanderings. For my first post on this topic I’m giving a link to “1001 [...]
Talking through all your channels
April 4, 2009 By Leave a Comment
Being in advertising or design our over/under ever lying goal is to communication with people, the majority of them complete strangers. Whether it be for a branding or direct response acquisition purpose, the marketers job is to find a way to meaningfully communicate with someone. Squished shoulder to shoulder on a tram yesterday I witnessed [...]
