GE launched their latest integrated campaign with it’s Super Bowl ‘Scarecrow’ ad, directing viewers to their ecoimagination site where they can generate 3D holograms through their webcams.
This is the first time I’ve seen this technology put to commercial use. I first discovered it in the Papervision augmented reality test. Users simply print out a base diagram for the Flash based 3D image to be modeled on, then place it in the sight line of you webcam and the character will animate on your screen. You can even interact with them to some degree.
The GE execution is to promote thier new smart grid initaitve using alternate engery generator like wind turbines and solar panels. The site projects a 3D hologram of both. Very cool, and very cool site as well. All sections present interactive offerings to demonstrate their measurable energy goals. Check out it.
