How do you really measure user engagement in your website. Clicks only scratch the surface of engagement, how do you determine why some did not convert after clicking on your HP? To bring any kind of quality to campaign metrics analysts need to go beyond Clicks and Results so that we can effectively optimize to [...]

SEO is a complicated process that aims to improve your sites search engine rankings. Few people understand what SEO is aside from it has something to do with Google Spiders, meta tags and links. SEO is made up of a combination of

Whoever said that an online advertising campaign needed banner ads. The ‘only the good stuff’ online campaign for Doritos is an online advertising campaign where no banner ads were produced, just a plugin that lets users fill adspace with whatever they choose. This was a Student Project that won the ONE SHOW COLLEGE prize and [...]

The latest online initiative from Nintendo for their new Wii specific title WarioLand – Shake it is a great example of product, content and medium working perfectly together to communicate a solid product and brand message. WarioLand – Shake it as you can probably guess from the title is defined by its unique game play [...]

With every second person you know now owning a iPhone, the traffic online searching for lastest info and mobile phone innovations is exploding and has got companies responding – even companies that aren’t involved in the mobile phone industry. Check out this campaign for the new Pomegranate Phone, which has features like a projector, global [...]

The traditional one way advertising model of brand to consumer has been flipped, twisted and mangled in the new media world today. People don’t listen to brands as much as they listen to the social groups and communities they are part of. With so much clutter in the media space people have adapted ways to [...]

After Will Wright’s recent game release Spore, which allows users to create their own game character to play with and inhabit game worlds, comes Sony’s release Little Big Planet which also steers down the path of user generated content. But instead of creating your own characters the game lets you create your own game worlds [...]