According to the online marketing consultants at Future Now when it comes to your copy, now matter how fancy and clever your prose the customer only cares about how you can help them and meet their needs and wants.
So they have developed the Wewe calculator – it’s a free analysis tool that offers insights into how customer focused the copy on your site is by tracking certain words. Whilst it doesn’t pretend to be definitive solution and has been around for a while it is a useful way of approaching how you write to try and tap into your customers needs and wants.
All of you have to do is type your Company URL into the test field and it will give you your customer focus rate vs you self focus rate. You can read more about the Wewe calculator and the effectiveness of customer focused copy in Bryan Einsenberg’s article “It’s the Customer, Stupid”.
