If your running an acquisition based campaign through Google Adwords the Conversion Optimizer feature lets you set maximum CPA bids for your ad groups the way you would set maximum CPC bids. Using historical information about your campaign, the Conversion Optimizer then automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s [...]

Google have now been around for 10 years, and I can’t remember surfing without them. To celebrate their first decade online they have created Project 10 to the 100th. It is an open call for ideas to change the world by helping as many people as possible. Users submit their idea online by Oct 20th [...]

According to the online marketing consultants at Future Now when it comes to your copy, now matter how fancy and clever your prose the customer only cares about how you can help them and meet their needs and wants. So they have developed the Wewe calculator – it’s a free analysis tool that offers insights [...]

I’m sure we’ve looked back through our notes and not been able to make any sense of them. Instead of trying to decipher your incomprehensible scribble Livescribe have come up with a solution gadget – the Pulse Smart Pen. It’s basically a digital pen and digital notepad that records while you write. It can capture [...]

More and more consumers today are conscious of their carbon footprint on the world but its still hard to track how much CO2 you emit just going about your daily life. So Rinen in conjunction with TechCrunch are creating project Open Trace; a massive resource documenting the environmental impact of all kind of products from [...]

With thousands of videos uploaded onto Youtube and Vimeo everyday it’s hard to sort through and find the ones you actually want to watch in the current interfaces. So to try and make browsing more visually exciting Vimeo have launched Vimeo Toys. Once you’ve entered Vimeo Land you can wander and explore all the latest [...]